Starting today, December 19th, you can now use "auPAY" when shopping on this site!

We encourage all "auPAY" users to take advantage of this service.

We apologize for the long wait!

Since its release this spring, the Japanese-made premium lens series has been as popular as ever and sold out in a flash since its last restock, but it is finally back in stock!!

Please try our premium lens series, which is equipped with high-performance lenses made in Japan.

Premium Lens Series Lineup

FENTON BLACK SOFT x LIGHT BLACK PREMIUM LENS

Product number: vidg00430-fbk

Visible light transmittance: Approx. 34%

65% reduction in blue light

5,940 yen (tax included)

→See product page

FENTON BLACK SOFT x NAVY BLUE PREMIUM LENS

Product number: vidg00430-fnb

Visible light transmittance: Approx. 32%

65% reduction in blue light

5,940 yen (tax included)

→See product page

FENTON BLACK SOFT x LIGHT AMBER PREMIUM LENS

Product code: vidg00430-fbr

Visible light transmittance: Approx. 35%

83% blue light reduction

5,940 yen (tax included)

→See product page

LOCO BLACK SOFT x LIGHT BLACK PREMIUM LENS

Product number: vidg00430-lbk

Visible light transmittance: Approx. 34%

65% reduction in blue light

5,940 yen (tax included)

→See product page

LOCO BLACK SOFT x NAVY BLUE PREMIUM LENS

Product number: vidg00430-lnb

Visible light transmittance: Approx. 32%

65% reduction in blue light

5,940 yen (tax included)

→See product page

LOCO BLACK SOFT x LIGHT AMBER PREMIUM LENS

Product number: vidg00430-lbr

Visible light transmittance: Approx. 35%

83% blue light reduction

5,940 yen (tax included)

→See product page

Digging deeper into the premium lens series!

We also have an article summarizing the features of the premium lens series, comparison of vision, and how to choose! We hope it will be helpful for your product purchase.

→See the feature article

The outdoor market "TOKYO OUTDOOR MARKET 2022", which brings together camping gear, outdoor fashion, SUVs, delicious outdoor food, and more, will be held at Odaiba for two days on Saturday, October 22nd and Sunday, October 23rd, and DANG SHADES has been confirmed to participate.
Now that camping has become so common, this event offers the true joy, knowledge, and experience of the outdoors that will satisfy both adults and children. A wide variety of things will be exhibited at the venue, from camping, mountain climbing, and outdoor fashion to fishing, bicycles, and SUVs. This is an outdoor event where you can experience the charm of the outdoors with the latest goods, activities, and workshops!
You will be able to try on the sunglasses at the DANG booth, and we will also be selling them at special event prices, as well as non-sale items that are only available when purchased at the event.
Please check the official website for details.
We look forward to seeing you there!!

[TOKYO OUTDOOR MARKET 2022]
https://market2022.tokyooutdoorshow.jp/
■Date: Saturday, October 22, 2022, 10:00-17:00, Sunday, October 23, 2022, 10:00-17:00■Venue: Aomi Temporary Parking Lot P Section, Koto-ku, Tokyo■Organizer: TOKYO OUTDOOR SHOW Executive Committee■Planning and Management: SANEI Co., Ltd. / Earth Garden■Cooperating Media: GO OUT (SANEI)
*Tickets will be sold at play guides.
*Will proceed even if it rains, but will be canceled if the weather is stormy