NEWS what's new
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2024.12.07【最強にお得！】12月9日より『X'masカウントダウンフェア2024』開催！
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2024.12.04【12/4新発売！】DANG SNOW24-25シーズンモデルついに発売！
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2024.11.28【THUNDER BIRD HILLS×BON】甲川沢山行2024 vol.2 【沢登り】
Online Store You can purchase DANG SHADES sunglasses and goggles on our website.
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[Restocked on 5/10] RECOIL Black Soft x Amber Polarized (polarized lenses) [vidg00412]
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- Regular price
- ¥6,985
- Sale price
- ¥6,985
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Gift wrapping service [rap3]
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- ¥0
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- ¥0
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¥100 - Unit price
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DANG BALACLAVA [vidgba001]
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- Regular price
- ¥3,025
- Sale price
- ¥3,025
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FENTON Black soft x Light amber PREMIUM LENS (semi-permanent anti-fog treatment/polarized lens/blue light cut/hard coat included) [vidg00430-fbr]
![vidg00430-fbr]()
- Regular price
- ¥5,940
- Sale price
- ¥5,940
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FENTON Black soft x Navy blue PREMIUM LENS (semi-permanent anti-fog treatment/polarized lens/blue light cut/hard coat included) [vidg00430-fnb]
![vidg00430-fnb]()
- Regular price
- ¥5,940
- Sale price
- ¥5,940
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[Released on October 5th!] DANG PRON TO Black frame x Single High contrast Lens [vidgsg0001]
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- Regular price
- ¥5,995
- Sale price
- ¥5,995
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[Released on October 5th!] DANG PRON TO Black frame x Single High contrast Lens [vidgsg0001]
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- Regular price
- ¥7,491
- Sale price
- ¥7,491
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[Released on October 5th!] DANG PRON TO Black frame x Single High contrast Lens [vidgsg0001]
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- Regular price
- ¥7,491
- Sale price
- ¥7,491
- Regular price
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- Unit price
- per
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[Restocked on 11/8] RECOIL Black Soft x Black Smoke Polarized (polarized lenses) [vidg00376]
![vidg00376]()
- Regular price
- ¥6,985
- Sale price
- ¥6,985
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[Restocked on 5/10] LOCO Black Matte x Green Mirror Polarized (polarized lenses) with FISHING (designed by Takayuki Nakamura) [vidg00413]
![vidg00413]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
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DANG SNOW 24－25シーズン新作ついに入荷！
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【12/4新発売！】DANG SNOW ON LOCK JP Matte Wood Frame x High Contrast Gold Mirror(ハイコントラストレンズ)[vidgg25OL008]
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- Regular price
- ¥21,450
- Sale price
- ¥21,450
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【12/4新発売！】DANG SNOW ON LOCK JP Matte Black Frame x High Contrast Gold Mirror(ハイコントラストレンズ)[vidgg25OL003]
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- Regular price
- ¥21,450
- Sale price
- ¥21,450
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【12/4新発売！】DANG SNOW Matte Khaki Frame x Polarized Black Silver Mirror(偏光レンズ)[vidgg25OL009]
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- Regular price
- ¥25,850
- Sale price
- ¥25,850
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【12/4新発売！】DANG SNOW ON LOCK JP Glossy White Frame x Polarized Black Silver Mirror(偏光レンズ)[vidgg25OL005]
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- Regular price
- ¥25,850
- Sale price
- ¥25,850
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【12/4新発売！】DANG SNOW Matte Wood Frame x Polarized Green Mirror(偏光レンズ)[vidgg25OL007]
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- Regular price
- ¥25,850
- Sale price
- ¥25,850
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【12/4新発売！】DANG SNOW ON LOCK JP Matte Black Frame x Polarized Green Mirror (偏光レンズ)[vidgg25OL002]
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- Regular price
- ¥25,850
- Sale price
- ¥25,850
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[New Arrival on November 15th] DANG SNOW New ORIGINAL Matt Black Frame x High Contrast Sky Blue Mirror lens [vidgg00020]
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- Regular price
- ¥16,940
- Sale price
- ¥16,940
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[New Arrival on November 15th] DANG SNOW New ORIGINAL Matt Black Frame x High Contrast New Green Mirror lens [vidgg00019]
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- Regular price
- ¥16,940
- Sale price
- ¥16,940
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[New Arrival on November 15th] DANG SNOW New ORIGINAL Matt Green Frame x High Contrast Sky Blue Mirror lens [vidgg00018-1]
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- Regular price
- ¥16,940
- Sale price
- ¥16,940
- Regular price
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- Unit price
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[New Arrival on November 15th] DANG SNOW New ORIGINAL Matt Green Frame x High Contrast New Green Mirror lens [vidgg00018]
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- Regular price
- ¥16,940
- Sale price
- ¥16,940
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SALES RANKING Best-selling product rankings
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FENTON Black soft x Light black PREMIUM LENS (semi-permanent anti-fog treatment/polarized lens/blue light cut/hard coat included) [vidg00430-fbk]
![vidg00430-fbk]()
- Regular price
- ¥5,940
- Sale price
- ¥5,940
- Regular price
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- Unit price
- per
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LOCO Black Soft x Green Mirror Polarized (polarized lenses) [vidg00383]
![vidg00383]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
- Regular price
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- Unit price
- per
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LOCO Black soft x Light black PREMIUM LENS (semi-permanent anti-fog treatment/99% polarization/blue light cut/hard coat included) [vidg00430-lbk]
![vidg00430-lbk]()
- Regular price
- ¥5,940
- Sale price
- ¥5,940
- Regular price
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- Unit price
- per
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[Restocked on 11/8] FENTON Black Soft x Black Smoke Polarized (polarized lenses) [vidg00257]
![vidg00257]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
- Regular price
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- Unit price
- per
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FENTON Black soft x Navy blue PREMIUM LENS (semi-permanent anti-fog treatment/polarized lens/blue light cut/hard coat included) [vidg00430-fnb]
![vidg00430-fnb]()
- Regular price
- ¥5,940
- Sale price
- ¥5,940
- Regular price
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- Unit price
- per
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[Restocked on 5/10] LOCO Black Soft x Black Polarized (polarized lenses) [vidg00349]
![vidg00349]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
- Regular price
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- Unit price
- per
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[Restocked on 5/10] LOCO Black Matte x Green Mirror Polarized (polarized lenses) with FISHING (designed by Takayuki Nakamura) [vidg00413]
![vidg00413]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
- Regular price
-
- Unit price
- per
Sold out -
LOCO Black soft x Navy blue PREMIUM LENS (semi-permanent anti-fog treatment/polarized lens/blue light cut/hard coat included) [vidg00430-lnb]
![vidg00430-lnb]()
- Regular price
- ¥5,940
- Sale price
- ¥5,940
- Regular price
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- Unit price
- per
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[Restocked on 11/8] ATZ Black Soft x Grey Polarized (polarized lenses) [vidg00424]
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- Regular price
- ¥5,500
- Sale price
- ¥5,500
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- Unit price
- per
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[Restocked on 5/10] LOCO Wood Matte x Green Mirror Polarized (polarized lenses) [vidg00298-1]
![vidg00298-1]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
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Brand Story
Brand Story
DANG
SHADES is a brand born in Salt Lake City, USA.
The brand was launched in Salt Lake City, USA in 2008 by professional snowboarder Chris Beresford.
The brand was originally called "Dang Loose Shades" (sunglasses with a very relaxed feel), a play on the slang term "Hang Loose" (a gesture of shaking the thumb and pinky finger of a clenched fist) that originated from Hawaiian surf culture, but the "loose" was dropped and the brand name became "Dang Shades". These eyewear are very popular because they are affordable and can be easily replaced if you lose or break them. They are suitable for a wide range of lifestyle scenes, from activities such as sports and fishing to everyday use such as driving and shopping, and are full of playfulness and can be used casually like changing clothes.
