NEWS what's new
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2025.04.172025年新商品ついに発売！4月18日18時より当店での受注を開始致します！
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2025.04.14東京モーターサイクルショー2025出展レポート by BON
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2025.04.01人気偏光サングラス多数再入荷しました！
Online Store You can purchase DANG SHADES sunglasses and goggles on our website.
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[Restocked on 5/10] LOCO Black Matte x Green Mirror Polarized (polarized lenses) with FISHING (designed by Takayuki Nakamura) [vidg00413]
![vidg00413]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
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[New release on March 15th!] LOCO Black Soft x Marine Blue Mirror Polarized (polarized lenses) [vidg00474]
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- Regular price
- ¥5,500
- Sale price
- ¥5,500
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FENTON Dark Black Wood Matte x Chrome Mirror Polarized (polarized lenses) [vidg00452]
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- Regular price
- ¥5,500
- Sale price
- ¥5,500
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[Restocked on 5/10] LOCO Black Soft x Black Polarized (polarized lenses) [vidg00349]
![vidg00349]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
- Regular price
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[Restocked on 5/10] LOCO Black Soft x Dark Green Gray Polarized (polarized lenses) [vidg00271]
![vidg00271]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
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[Restocked on 11/8] SELECT Black Soft x Black Polarized (polarized lenses) [vidg00429]
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- Regular price
- ¥5,995
- Sale price
- ¥5,995
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[Restocked on 11/8] RECOIL Black Soft x Green Mirror Polarized (polarized lenses) [vidg00378]
![vidg00378]()
- Regular price
- ¥6,985
- Sale price
- ¥6,985
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LOCO Black Soft x Blue Polarized (polarized lenses) [vidg00272-2]
![vidg00272-2]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
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[Restocked on 11/8] FENTON Tortoise Matte x Black Smoke Polarized (polarized lenses) [vidg00427]
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- Regular price
- ¥5,500
- Sale price
- ¥5,500
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Gift wrapping service [rap3]
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- Regular price
- ¥100
- Sale price
- ¥100
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¥100 - Unit price
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2025 NEW MODELS 2025年の新作サングラスついに発売！
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【4/18新発売！】LOCO Black Soft x Light Yellow Night High Contrast Lens(ナイトレンズ)[vidg00497]
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- Regular price
- ¥5,995
- Sale price
- ¥5,995
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【4/18新発売！】ALL TERRAIN JP Black Matte x Green Mirror Polarized(偏光レンズ)[vidg00504]
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- Regular price
- ¥7,480
- Sale price
- ¥7,480
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【4/18新発売！】FLOATY W Black Matte x Purple Polarized(偏光レンズ)[vidg00493]
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- Regular price
- ¥6,589
- Sale price
- ¥6,589
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【4/18新発売！】ALL TERRAIN JP Black Matte x Light Gray Polarized(偏光レンズ)[vidg00501]
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- Regular price
- ¥7,480
- Sale price
- ¥7,480
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【4/18新発売！】SELECT Brown Tortoise Glossy x Opal Green Polarized(偏光レンズ)[vidg00496]
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- Regular price
- ¥5,995
- Sale price
- ¥5,995
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【4/18新発売！】FLOATY B Brown Tortoise Matte x Black Smoke Polarized(偏光レンズ)[vidg00492]
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- Regular price
- ¥6,589
- Sale price
- ¥6,589
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【4/18新発売！】ATZ Crystal Army Green Glossy x Gray Polarized(偏光レンズ)[vidg00491]
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- Regular price
- ¥5,500
- Sale price
- ¥5,500
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【4/18新発売！】ALL TERRAIN JP Black Matte x Navy Blue Polarized(偏光レンズ)[vidg00502]
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- Regular price
- ¥7,480
- Sale price
- ¥7,480
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【4/18新発売！】ALL TERRAIN JP Black Matte x Light Brown Polarized(偏光レンズ)[vidg00503]
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- Regular price
- ¥7,480
- Sale price
- ¥7,480
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【4/18新発売！】FENTON Matte Clear Gray x Rose Mirror Polarized(偏光レンズ)[vidg00494]
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- Regular price
- ¥5,500
- Sale price
- ¥5,500
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【4/18新発売！】SELECT New Clear Wood Matte x Gray Clear Mirror Polarized(偏光レンズ)[vidg00495]
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- Regular price
- ¥5,995
- Sale price
- ¥5,995
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【4/18新発売！】RECOIL Black / Brown Tortoise Gradation Matte x Green Silver Clear Mirror Polarized(偏光レンズ)[vidg00499]
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- Regular price
- ¥6,985
- Sale price
- ¥6,985
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【4/18新発売！】LOCO Brown Matte X Black Smoke Polarized with FISHING(中村貴之デザインモデル)(偏光レンズ)[vidg00498]
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- Regular price
- ¥5,500
- Sale price
- ¥5,500
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【4/18新発売！】ATZ Black Matte x Light Brown Polarized(偏光レンズ)[vidg00490]
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- Regular price
- ¥5,500
- Sale price
- ¥5,500
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【4/18新発売！】ALL TERRAIN JP Black Matte x Light Green Polarized(偏光レンズ)[vidg00505]
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- Regular price
- ¥7,480
- Sale price
- ¥7,480
- Regular price
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- Unit price
- per
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【4/18新発売！】ALL TERRAIN JP Black Matte x Black Smoke Polarized(偏光レンズ)[vidg00500]
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- Regular price
- ¥7,480
- Sale price
- ¥7,480
- Regular price
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- Unit price
- per
Sold out
SALES RANKING Best-selling product rankings
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FENTON Black soft x Light black PREMIUM LENS (semi-permanent anti-fog treatment/polarized lens/blue light cut/hard coat included) [vidg00430-fbk]
![vidg00430-fbk]()
- Regular price
- ¥5,940
- Sale price
- ¥5,940
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FENTON Black soft x Navy blue PREMIUM LENS (semi-permanent anti-fog treatment/polarized lens/blue light cut/hard coat included) [vidg00430-fnb]
![vidg00430-fnb]()
- Regular price
- ¥5,940
- Sale price
- ¥5,940
- Regular price
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- Unit price
- per
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LOCO Black Soft x Green Mirror Polarized (polarized lenses) [vidg00383]
![vidg00383]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
- Regular price
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- Unit price
- per
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LOCO Black soft x Light black PREMIUM LENS (semi-permanent anti-fog treatment/99% polarization/blue light cut/hard coat included) [vidg00430-lbk]
![vidg00430-lbk]()
- Regular price
- ¥5,940
- Sale price
- ¥5,940
- Regular price
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- Unit price
- per
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LOCO Black soft x Navy blue PREMIUM LENS (semi-permanent anti-fog treatment/polarized lens/blue light cut/hard coat included) [vidg00430-lnb]
![vidg00430-lnb]()
- Regular price
- ¥5,940
- Sale price
- ¥5,940
- Regular price
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- Unit price
- per
Sold out -
[Restocked on 11/8] FENTON Black Soft x Black Smoke Polarized (polarized lenses) [vidg00257]
![vidg00257]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
- Regular price
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- Unit price
- per
Sold out -
[Restocked on 5/10] LOCO Black Soft x Black Polarized (polarized lenses) [vidg00349]
![vidg00349]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
- Regular price
-
- Unit price
- per
Sold out -
[Restocked on 11/8] ATZ Black Soft x Grey Polarized (polarized lenses) [vidg00424]
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- Regular price
- ¥5,500
- Sale price
- ¥5,500
- Regular price
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- Unit price
- per
Sold out -
[Restocked on 5/10] LOCO Black Matte x Green Mirror Polarized (polarized lenses) with FISHING (designed by Takayuki Nakamura) [vidg00413]
![vidg00413]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
- Regular price
-
- Unit price
- per
Sold out -
[Restocked on 5/10] LOCO Wood Matte x Green Mirror Polarized (polarized lenses) [vidg00298-1]
![vidg00298-1]()
- Regular price
- ¥5,500
- Sale price
- ¥5,500
- Regular price
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- Unit price
- per
Sold out
Brand Story
Brand Story
DANG
SHADES is a brand born in Salt Lake City, USA.
The brand was launched in Salt Lake City, USA in 2008 by professional snowboarder Chris Beresford.
The brand was originally called "Dang Loose Shades" (sunglasses with a very relaxed feel), a play on the slang term "Hang Loose" (a gesture of shaking the thumb and pinky finger of a clenched fist) that originated from Hawaiian surf culture, but the "loose" was dropped and the brand name became "Dang Shades". These eyewear are very popular because they are affordable and can be easily replaced if you lose or break them. They are suitable for a wide range of lifestyle scenes, from activities such as sports and fishing to everyday use such as driving and shopping, and are full of playfulness and can be used casually like changing clothes.
