What's DANG?

DANG SHADES is a brand launched in Salt Lake City, USA in 2008 by professional snowboarder Chris Beresford. With affordable prices that allow you to quickly replace your gear if you lose or break it, it can be used for a wide range of activities, from sports and fishing to everyday use such as driving and shopping.

DANG SAHDES is recommended for these people!

  • For active people who buy expensive sunglasses only to have them damaged or lost quickly.
  • For those who want to enjoy fashion in their own way through various lifestyles and scenes, such as off-duty or around town.
  • For those who want functionality at a low price, who want to take good care of their belongings, and who are particular about their items.

DANG SHADES Product Features

  • This is an American brand whose usability is recognized by professional athletes both in Japan and abroad.It is an eyewear brand that supports professional athletes both in Japan and abroad, including the United States, and has been repeatedly tested on their playing fields.
  • Reliable with a proven track record of domestic sales of approximately 400,000 units Since its launch in Japan in March 2012, the total domestic sales of all products has exceeded 400,000 units as of March 2021, making it a product that has been reliable for a long time.
  • All models are equipped with UV400 lenses that block ultraviolet rays, with a UV transmittance of less than 1.0% and a UV blocking rate of 99%. They effectively protect the body from ultraviolet rays in terms of eye health, skin beauty, etc.
  • Comes with an original case with the brand logo . Only products sold in Japan come with an original case.
  • The polarized lens model is also available in an affordable price range with reduced price risk , with the manufacturer's suggested retail price starting from 5,000 yen (excluding tax), so you can use them with confidence as a second pair of sunglasses during activities.
  • Frame and lens materials that are durable, lightweight, and safe. Depending on the frame style, the frame and lenses are made from a plastic called polycarbonate, which is also used in protective gear such as bulletproof visors on helmets, or an allergy-free plastic called TR90, which was originally developed as a medical device.
  • The grooves in the frame where the lenses are inserted are processed so that the lenses can be changed to prescription lenses at an eyeglass store. *Note 1: However, some products that were produced in the past cannot be supported. Also, depending on the thickness of the lenses to be replaced, they may not be able to be replaced.
    *Note 2: Please note that we cannot be held responsible for any direct or indirect damage such as breakage or distortion of the frame caused by lens replacement.

Sunglasses precautions