Feature

[Released on April 22nd!] Six new special models equipped with Japanese-made PREMIUM LENSes are now available!

As new models for SS2022, we have added 6 new special models equipped with premium lenses made in Japan! They will be available on our website from April 22nd.

These highly functional lenses have been specially processed to give you a premium feel.

This article introduces the features and lineup of premium lenses, so please take a look!

Features of PREMIUM LENS

Semi-permanent anti-fog treatment

The inside of the lens has an invisible special embossed finish that provides semi-permanent anti-fog protection, regardless of how many times you wipe the lens.

This is a special lens that also complies with JIS standard testing.

Even when worn with a mask, your sunglasses will not fog up and you can use them comfortably.
(However, in extremely cold regions, steam that cannot be handled during processing may turn into water droplets, which may then freeze.)

Below is a video comparing the effects of applying steam to regular lenses and premium lenses. Please take a look.

Polarization rate: 99%

With regular polarized lenses, the lighter the lens color, the less polarized it is. However, our premium lenses maintain a polarization rate of 99% for all colors, despite being available in a lighter color lineup.

Scratch-resistant! Hard-coated (outer lens surface)

A hard coating is applied to the outer surface of the lens to protect it and make it less susceptible to scratches.

Blue light cut/UV cut

Effectively blocks blue light/UV rays, reducing strain on the eyes.

*UV protection rate of over 99%

*Blue light blocking rate varies depending on the product.

MADE IN JAPAN (Sabae, Fukui Prefecture)

Premium lenses are made in Japan, so you can rest assured! They are produced in a factory in Sabae City, Fukui Prefecture, where the manufacture of glasses and sunglasses is thriving.

Premium Lens Series Lineup

FENTON BLACK SOFT x LIGHT BLACK PREMIUM LENS

Product number: vidg00430-fbk

Visible light transmittance: Approx. 34%

65% reduction in blue light

5,940 yen (tax included)

→See product page

FENTON BLACK SOFT x NAVY BLUE PREMIUM LENS

Product number: vidg00430-fnb

Visible light transmittance: Approx. 32%

65% reduction in blue light

5,940 yen (tax included)

→See product page

FENTON BLACK SOFT x LIGHT AMBER PREMIUM LENS

Product code: vidg00430-fbr

Visible light transmittance: Approx. 35%

83% blue light reduction

5,940 yen (tax included)

→See product page

LOCO BLACK SOFT x LIGHT BLACK PREMIUM LENS

Product number: vidg00430-lbk

Visible light transmittance: Approx. 34%

65% reduction in blue light

5,940 yen (tax included)

→See product page

LOCO BLACK SOFT x NAVY BLUE PREMIUM LENS

Product number: vidg00430-lnb

Visible light transmittance: Approx. 32%

65% reduction in blue light

5,940 yen (tax included)

→See product page

LOCO BLACK SOFT x LIGHT AMBER PREMIUM LENS

Product number: vidg00430-lbr

Visible light transmittance: Approx. 35%

83% blue light reduction

5,940 yen (tax included)

→See product page