We apologize for the long wait!

Of the 12 new DANG SHADES products for Spring/Summer 2024, 10 will be available as follows:

■Stores nationwide

Sales will begin on March 8th

■DANG SHADES JP (this site)

Orders will begin from around 6pm on Friday, March 15th.

If you want to get your hands on one as soon as possible, please contact your nearest dealer to inquire about stock availability.

List of retailers

https://dangshades.jp/pages/dealers

*Please note that the shops listed are from last year. Each store has different products and stock status, so please check with each store in advance.

2024SS NEW STYLE MODELS "FLOATY"

Makes playing in the water more fun and comfortable.

"FLOATY," a new frame model for 2024, is a pair of sunglasses with a floating design that floats on water, making them a great companion for activities at the beach or near water.

The FLOATY series comes in two types of frames: a Boston-style B-shape and a Wellington-style W-shape . The two B-shape models will be released first!

FLOATY's greatest feature is its ability to float, which not only prevents it from becoming submerged in water, avoiding the stress of losing it, but also helps combat marine debris by making it easier to pick up without sinking.

Be sure to try FLOATY while you're at the beach or doing waterside activities!

FLOATY B Color Tortoise Matte x Light Gray Polarized

Visible light transmittance: 30%

Product code: vidg00464

Sale price: 6,589 yen

*This product is only available in stores and is not available at our store.

FLOATY B Black Matte x Green Mirror Polarized

Visible Light Transmittance: 15%

Product code: vidg00465

Sale price: 6,589 yen

→See product page

2024SS NEW COLOR MODELS

EASTHHAM RP Black Matte x Rose Polarized

Visible light transmittance: Approximately 65%

Product code: vidg00467

Sale price: 6,435 yen

→See product page

SELECT Black Matte x Purple Polarized

Visible light transmittance: 40%

Product code: vidg00468

Sale price: 5,995 yen

→See product page

RECOIL Dark Black Wood Matte x Green Polarized

Visible light transmittance: 50%

Product code: vidg00469

Sale price: 6,985 yen

→See product page

FENTON Navy Clear Gloss x Blue Polarized

Visible light transmittance: 40%

Product code: vidg00471

Sales price: 5,500 yen

→See product page

ATZ Crystal Clear x Green Polarized

Visible light transmittance: 50%

Product code: vidg00472

Sales price: 5,500 yen

→See product page

LOCO Indigo Gradation Matte x Mint Green Mirror Polarized DANG Hooking logo

Visible Light Transmittance: 15%

Product code: vidg00473

Sales price: 5,500 yen

→See product page

LOCO Black Soft x Marine Blue Mirror Polarized

Visible Light Transmittance: 15%

Product code: vidg00474

Sales price: 5,500 yen

→See product page

*This product will not be available at our store for the first time. It is scheduled to arrive at our store around mid-May.

LOCO Black Matte with Beer x Black Smoke Polarized Lens (Model Designed by Takayuki Nakamura)

Visible Light Transmittance: 15%

Product code: vidg00475

Sales price: 5,500 yen

→See product page

Products scheduled for release in late April 2024

FLOATY W Clear Gray Matte x Green Gray Polarized

Visible Light Transmittance: 15%

Product code: vidg00466

Sale price: 6,589 yen

RECOIL Black Matte x Light Yellow Night High Contrast Lens

DANG SHADES night sunglasses.

Made in Japan, the lenses comply with JIS ( Japanese Industrial Standards ) . They maintain good visibility while reducing the glare of LED lights ( 460 nm ) such as the headlights of oncoming vehicles.

Visible light transmittance: 84%

Blue light blocking rate: Approximately 47%

Product code: vidg00470

Sale price: 7,480 yen