DANG SHADES will also be exhibiting at the Fishing Festival 2023 in Yokohama, the first real fishing festival in three years!

This is the biggest fishing event in the Kanto region, where fishing tackle manufacturers from all over Japan come together! We will be participating in both the exhibition and sales booths, so please feel free to come by the DANG SHADES booth!

About the exhibition booth

At the exhibition booth, we will be displaying various types of sunglasses, including new sunglasses for SS23 and the popular premium lens series, as well as samples of the anorak parka that is scheduled to be released in fall 2023!

You can actually try on the sunglasses on display!

You can actually try on different lenses to see how they look different, so we hope you'll take this opportunity to find your favorite color!

About the sales booth

At the sales booth, we will be selling "Sunglasses in Fishing Festival limited colors" and "Sunglasses with limited icons" at a special price for a limited time only!

In addition, customers who purchase the item on the day will receive a "DANG SHADES special pouch" on a first-come, first-served basis! Please note that this offer will end once all stock is depleted!

Event Overview

Thank you for using the DANG SHADES JP website.

We would like to inform you that due to traffic restrictions, ferry cancellations and delays caused by heavy snow, Yamato Transport is currently suspending the acceptance of parcels from across the country in some areas.
Due to traffic restrictions caused by heavy snowfall, there may be delays in delivery of packages in some areas.
For more information on delivery delays, please visit the Yamato Transport website.

Due to the above, there may be delays in product delivery.
We apologize for any inconvenience this may cause and appreciate your understanding.
We will contact you again regarding the shipment of the product once the shipping arrangements have been completed.

We apologize for any inconvenience this may cause you, and we appreciate your kind understanding and cooperation.

Thank you for always using the DANG SHADES JP official online store.
We would like to inform you about our holiday schedule and product shipping during the New Year holidays.

■ New Year's holiday closures

We apologize for the inconvenience, but we will be closed during the following period for the New Year holidays.

Closure period: Wednesday, December 28, 2022 to Wednesday, January 4, 2022

*However, on December 28th (Wednesday), we will only be open in the morning. Please note that we will not be able to ship orders.

Regarding orders and inquiries received during the closure period, we will handle them in order from January 5, 2022 onwards.

■About shipping during the New Year holidays

The final shipment of the year will be on December 27, 2022.

Orders placed by 12:00 on December 27, 2022 will be shipped within the year .

*However, if you select a payment method such as "convenience store payment" or "bank transfer" and payment is not confirmed by the above deadline, please note that we will not be able to ship your order before the end of the year.

Orders placed after 12:00 noon on December 27th will be shipped sequentially from January 5th, 2023.

*We expect heavy shipment traffic around the holidays, so please make your requests as early as possible.
*We expect that delivery companies will be extremely busy before and after the holiday period. Please note that delivery may take longer than usual depending on the operation and delivery status of the delivery companies in each region.

Starting today, December 19th, you can now use "auPAY" when shopping on this site!

We encourage all "auPAY" users to take advantage of this service.

We apologize for the long wait!

Since its release this spring, the Japanese-made premium lens series has been as popular as ever and sold out in a flash since its last restock, but it is finally back in stock!!

Please try our premium lens series, which is equipped with high-performance lenses made in Japan.

Premium Lens Series Lineup

FENTON BLACK SOFT x LIGHT BLACK PREMIUM LENS

Product number: vidg00430-fbk

Visible light transmittance: Approx. 34%

65% reduction in blue light

5,940 yen (tax included)

→See product page

FENTON BLACK SOFT x NAVY BLUE PREMIUM LENS

Product number: vidg00430-fnb

Visible light transmittance: Approx. 32%

65% reduction in blue light

5,940 yen (tax included)

→See product page

FENTON BLACK SOFT x LIGHT AMBER PREMIUM LENS

Product code: vidg00430-fbr

Visible light transmittance: Approx. 35%

83% blue light reduction

5,940 yen (tax included)

→See product page

LOCO BLACK SOFT x LIGHT BLACK PREMIUM LENS

Product number: vidg00430-lbk

Visible light transmittance: Approx. 34%

65% reduction in blue light

5,940 yen (tax included)

→See product page

LOCO BLACK SOFT x NAVY BLUE PREMIUM LENS

Product number: vidg00430-lnb

Visible light transmittance: Approx. 32%

65% reduction in blue light

5,940 yen (tax included)

→See product page

LOCO BLACK SOFT x LIGHT AMBER PREMIUM LENS

Product number: vidg00430-lbr

Visible light transmittance: Approx. 35%

83% blue light reduction

5,940 yen (tax included)

→See product page

Digging deeper into the premium lens series!

We also have an article summarizing the features of the premium lens series, comparison of vision, and how to choose! We hope it will be helpful for your product purchase.

→See the feature article