Feature

On sale March 11th! Introducing all the new products for Spring 2022!

We've kept you waiting for a long time, but the release date for our new spring 2022 products has finally been decided!

Sales of eight new items will begin on March 11th, so we would like to introduce all of DANG SHADES' new spring products once again!

ATZ

First up, let's start with the new colors of the ATZ, which was released as a new frame last year and quickly became a popular model thanks to its cute, round shape and stylish color lineup!

ATZ Black Soft x Grey Polarized

Product code: vidg00424

Visible light transmittance: Approximately 40%

Polarized lenses/UV protection rate 99%

5,500 yen (tax included)

→See product page

ATZ Wood Matte x Green Mirror Polarized

Product code: vidg00425

Visible light transmittance: approx. 15%

Polarized lenses/UV protection rate 99%

5,500 yen (tax included)

→See product page

FENTON

From the FENTON frame brand, the second most popular in Japan, comes a stylish pair of sunglasses that combines the Tortoise Matte frame, which was released in limited quantities as a US-only model last year and sold out, with popular black smoke lenses.

FENTON Tortoise Matte x Black Smoke Polarized

Product code: vidg00427

Visible light transmittance: approx. 15%

Polarized lenses/UV protection rate 99%

5,500 yen (tax included)

→See product page

ORIGINAL

The new version of DANG's classic frame, "ORIGINAL," is a playful pair of sunglasses featuring a rose icon on the inside of the black matte frame.

ORIGINAL Black Matte w/ROSE icon x Amber Polarized

Product code: vidg00428

Visible light transmittance: approx. 15%

Polarized lenses/UV protection rate 99%

5,500 yen (tax included)

→See product page

LOCO

The newest release from the "LOCO" frame, Japan's No. 1 selling sunglasses, is a pair of cool sunglasses with a special wrought iron-like pattern on the temples!

LOCO Black Matte w/Wrought Iron x Grey Polarized

Product code: vidg00426

Visible light transmittance: approx. 15%

Polarized lenses/UV protection rate 99%

5,500 yen (tax included)

→See product page

SELECT

The highly anticipated new frame "SELECT" is an evolved version of the "ZENITH" frame, which is based on the slightly smaller Bosslington that is popular for both outdoor and urban use, into a spring hinge model.

The part that touches the nose has also been made 2mm higher than the previous model, so it fits better to Japanese faces!

SELECT Black Soft x Blue Polarized

Product code: vidg00421

Visible light transmittance: Approximately 40%

Polarized lenses/UV protection rate 99%

5,995 yen (tax included)

→See product page

SELECT Black Soft x Rose Polarized

Product code: vidg00422

Visible light transmittance: Approximately 75%

Polarized lenses/UV protection rate 99%

5,995 yen (tax included)

→See product page

SELECT Wood Matte x Dark Green Grey Polarized

Product code: vidg00423

Visible light transmittance: approx. 15%

Polarized lenses/UV protection rate 99%

5,995 yen (tax included)

→See product page

That concludes our introduction of our new spring products!

Please buy these stylish and cool new DANG sunglasses!